Commercial painting is a large-scale painting projects for businesses.  It involves businesses like restaurants, stores, offices, factories, and large residential complexes.  Painting of this scope is mostly functional and less aesthetic, depending on the business.  However, some commercial painting projects may be visual to attract potential clients.  Painting a factory will require extensive planning, a lot of human resources, and a lot of paint.  Painting an entire multi-family complex fits the criterion of a commercial painting because of the scale of painting.


Commercial painting

Commercial painters have to work extensively on a single project.  Most commercial painters strive to adapt to a business’s schedule and can work after hours.  Experienced commercial painters do not compromise on quality. Most of these painting projects mainly serve only a utilitarian purpose.  Most business owners are look for durable paints that can stand up to high traffic areas.  Also, because commercial painting requires a lot of paint, settling on expensive paints could cost the company a lot.



Painters who deal with commercial painting projects could cost you anywhere between $4 and $8 per sq. foot for your property’s exterior.  It’s slightly higher than internal painting tasks, considering the danger of being exposed to weather elements and heights. Painting your building’s exterior walls is by far more dangerous and affects the final price because commercial buildings usually have two or three floors.  That’s why painting contractors are required by law to take special safety measures to ensure their well-being while performing their tasks.  However, whether you work on a high ladder, an elevated platform, or a scaffold, the dangers of exterior painting remain the same.  Additionally, painters have to deal with nasty weather that jeopardizes their health. For all these reasons, exterior painting projects are more expensive than interior ones.



Commercial painters can adjust their terms of service and schedule accordingly.  Commercial painters’ services are more aligned to the needs of business establishments and industrial setups.

  • Power washing
  • Painting of churches
  • Restaurant kitchen and customer seating area
  • Hotel interior and decorative painting
  • HOA painting (specialty services)
  • Interior and exterior building painting
  • Limited masonry repairs
  • Warehouse 



How you present your business, brand, and products plays a part in driving customers to a business.  Color may seem like a small detail, but it is proven by psychologists and marketing teams as a highly influential part of the buying process.  Changing the color palette could have a huge effect on your sales and customer satisfaction.  Vivid, eye-catching colors contributes greatly to driving customer behavior.  Whether it’s the color inside or outside a business, there’s no question that high saturation colors and strong contrasting colors prompt customers to act.

The components of color include the hue, value, and chroma.  The hue of a color is where it fits on the light spectrum between red and violet.  The value is the level of brightness.  Darker colors with blacker tones are known as shades, while lighter ones with more white are known as tints. Chroma is the level of vividness in the color.  High chroma colors look saturated, while low chroma colors look washed out.  The value and chroma of a color influence human perception more than hue. Saturated colors outperform the low-saturation pastel ones, especially when the goal is to get a customer’s attention and prompt action.



As a business owner, you must also think about where your business is located.  Think about the surroundings, the type of neighborhood, and the architecture of the building.  To get the best customer results, follow these guidelines when branding your business:

  • Choose high saturation colors
  • Choose colors appropriate for the brand
  • Think about colors beyond the logo

There is no perfect choice of color.  Many experts suggest that choosing a mixture of colors to use throughout your business space is most beneficial.  Here are some criteria to consider when choosing a color theme for your business:

  • Company Mission– A company mission is a goal or philosophy by which your company stands.  If you’re an ethical or green company, that’s part of your mission. If you are a quick-service company, speed is part of your mission.
  • Client Characteristics – Go through your client base. You can analyze anything from demographics, lifestyle, or personality traits.  Assess customer response to certain color combinations.
  • Competitors– Pay attention to the colors successful competitors utilize and try to implement them into your custom style.
  • Business Environment and Outcome – Think about the results you want to get from your business. The color you choose for your business environment should match your business goals.


Color Scheme

The color scheme you choose for your business can have a huge impact on profit, customer conversion rates, and overall success.  What seems like a trivial matter of aesthetics is a topic well-researched.  There are many benefits to having some color instead of plain white everywhere.  Standing out from your competitors will influence your customers and stimulate your business.  Research has proven that color influences how a customer reacts to or sees a brand or commercial business. Color can both influence the mood and associations the customer makes with a business.


Top Colors for 2023

Here are the top colors that affect a customer’s interaction with a business:


  1. Red

Red is the color of power.  It gets people’s attention and holds it.  It is the most popular color for marketing.  The color red tends to increase the heart rate and create a sense of urgency.  It makes customers more likely to take big action when they enter your business and increase the overall conversion rate.  You can have the company name or logo painted in red to grab the attention of customers on the outside or inside of your building.  Many outlet malls and retail shops use shades of red to attract customers to products on sale.


  1. Blue

Blue is a more relaxed color and a bit softer than black.  When you want to be viewed as trustworthy and cool, or evoke a sense of security, blue is the color for you.  Blue paint color is widely chosen as the essential color for banks and insurance companies.  It is frequently used by places like banks and large department stores.  Painting a waiting room or exam room with a calming blue color helps patients feel at ease.  To complement the nurturing relationships medical facilities have with their customers, a cooling blue paint color is the right choice.


  1. Pink

Pink is a strong and bright color that grabs attention. Pink is associated with harmony, femininity, and romance.  It is an ideal color for a commercial business that seeks to advertise personal services such as beauty or spa care.  This color is also great for retail shops that sell perfume and lingerie.  A pink interior can draw women in and make them feel comfortable while they shop.


  1. Green

Green is warm and inviting, lending customers a pleasing feeling and creating impressions of wealth.  It increases open-minded thinking among your customers.  Purchasing behavior can be triggered in customers and get them to consider products they normally would ignore or avoid.


  1. Orange

Orange is an energetic attention-getting color that makes customers feel good.  It communicates good value deals and low costs to customers.  Customers feel they’re dealing with a cutting-edge company they can trust which urges them to respond.


  1. Gray

When choosing a color that is neutral and accepting, you should consider gray.  It represents modesty and makes customers feel comfortable and welcome.  To convey friendliness and informality, choose a gray paint color for your business.



Color is an important factor in marketing your business to certain groups of people.  Good use of color will draw in customers from your target market.  The paint colors you choose have an impact on your audience based on their gender, age, and income level.  Besides color, a commercial building that is well maintained will also help attract more customers.

  • Gender: Men and women both respond to yellow and orange; however, more men are attracted to blue.
  • Children: Vibrant colors like yellow, blue, red, and green grab their attention. They are also drawn to solid blocks of colors rather than patterns.
  • Teenagers:This group of customers loves to experiment with different shades of colors and patterns that are more elaborate.
  • Adults: Comfortable and relaxing shades of blue, green, and purple draw adults in. Older women are attracted to colors in the purple family.  Shades include lavender, mauve, and plum shades.


NJ Commercial Painters

Contact us

With one simple call to NJ Pro Painters, you could put your mind and body at ease and hire our highly professional commercial painters to meticulously inspect, prep, repair and protect all your commercial property’s surfaces before we begin painting to ensure your paint job stands the test of time.  Website  Pro Painters & Gutters LLC 2 Kiel Ave. #217, Kinnelon, NJ 07405   Email:

Hours Mon to Fri 9:00 AM to 5:00 PM   Phone 973-839-4600